• Part of Genuine Parts Company, the global leader in automotive parts and accessories
• Full Time Permanent Position
• Location: Rowville

Marketing Automation Coordinator

As we embark on a digital transformation journey within GPC Asia Pacifc, we’re looking for a Marketing Automation Coordinator to assist us achieve our personalisation and automation goals across our Retail and Trade brands.

Responsibilities include;

• Develop, coordinate and execute email marketing campaigns
• Develop and implement Marketing Automation programs as per road map and promotional calendar.
• Coordinating and implementing changes to existing campaigns and programs
• Co-ordinate campaign assets with key stakeholders including the Promotions, Digital, Merchandise and Operations team.
• Providing recommendations around campaign processes, technical requirements and execution
• Collaborating with internal and external stakeholders to understand business requirements and turn them into technical briefs that can be used to build campaigns and programs
• Monitor, report and analyse on data, metrics, analytics and optimisation opportunities
• Monitor the email inbox
• Stay up to date on key platform enhancements that are being worked on

To make a smooth transition into the role, you will bring the following;

• A pro-active can-do attitude with a strong desire and willingness to learn
• An understanding of and keen interest in email marketing and marketing automation
• Tertiary Education in Marketing or related discipline is preferred but not essential
• Digital savvy
• Marketo experience preferred but not essential
• Experience using HTML for building EDM preferred not essential

What we can offer you:

• Genuine recognition via our values-based, REACH recognition program, offering real rewards
• We are fiercely committed to creating an inclusive workplace and believe that we are strengthened by diversity. We value differences in backgrounds, cultures, abilities, and experiences
• Access to GPC’s exciting employee platform MOVE, unlocking amazing discounts at top retailers, business announcements, e-cards and our employee recognition program, plus so much more
• Competitive salary and generous incentives for outstanding performance.

About Us

With 100 years operational experience, GPC Asia Pacific is the largest automotive aftermarket parts supplier in Australia and New Zealand, supported by Genuine Parts Company in North America, owner of the NAPA parts distribution business.

With 6,000 employees, GPC Asia Pacific operates a number of portfolio businesses in the automotive parts market, with the most well-known being Repco, Ashdown-Ingram, Motospecs and McLeod Accessories.

Thank you for your interest in becoming part GPC Asia Pacific.