Limitless potential.
Tools Sales Representative | Sulco Napier
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Location Mount Wellington, New Zealand
- Category Sales Function
- Job ID R26_0000002211
- Date posted 2/12/2026 9:02:26 PM .ToString(Model.DisplayJobDateFormat)
- Brand Sulco
- Status Full time
- Job Type On-Site
- Work with one of the biggest brands in the automotive industry
- Stable company with staff discounts (NAPA & Repco) & company benefits
Sulco is one of New Zealand’s leading automotive tool & equipment suppliers for over 50 years with a strong reputation for importing, distributing and supporting some of the world’s leading brands of tools & automotive equipment to many of the best workshops in the automotive repair industry. Sulco is a part of the GPC Asia Pacific group which includes other leading NZ companies such as Repco and NAPA
About the Role
As a Tool Sales Representative, you will play a vital role in driving the growth and profitability of Sulco Tools & Equipment. Your focus on delivering exceptional customer service within your territory will help build lasting relationships and contribute to the success of the business. This role offers an exciting opportunity to develop your sales career in a dynamic and supportive environment.
What You Will Do
- Manage and grow a portfolio of existing customers while identifying new business opportunities
- Collaborate with other GPC companies to maintain and expand market share
- Plan and execute weekly sales activities and customer visits to maximise sales performance
- Maintain accurate customer profiles and ensure stock levels meet customer needs
- Promote current product lines and seasonal promotions to customers
- Provide regular reports on sales performance, competitor activity, and market opportunities
- Contributing to a culture of safety by putting safety first, ensuring that we all make it safe & make it home
Note, this role will require lifting, bending, climbing & safe driving.
Who we’re looking for:
To be successful in this role you will have proven sales and account management experience and enjoy working towards KPI's and targets. Our clients are experienced automotive trades professionals, so experience or an interest in the automotive industry is essential. Building relationships will come naturally to you, as well as the ability to work within a fast-paced environment.
- Proven success previously in a sales and/or account management role
- Mechanically minded with an understanding of the industry/In-depth knowledge around aftermarket parts and products
- Strong customer focus, having the proven ability to maintain and grow relationships whilst providing personalised service
- Excellent communication skills with the ability to understand and discuss & relay technical information
- An ability to prioritise and organise your workload to always ensure efficiency
- High work ethic and a determination to drive sales.
Why our team loves working for Sulco:
- Recognition programs and team incentives for your performance
- An inclusive team environment: our team are important members of GPC
- Ongoing training and career development; we genuinely care about supporting you to reach your full potential
- Attractive team member pricing across all GPC AP businesses
- We proactively support our working parents in a variety of meaningful ways, and our parental leave top-up allowance is one of the ways we do this
- Paid volunteer leave allowing you to give back to your chosen charity/community organisation
- The opportunity to join a progressive global company that continually strives to remain the number one in the automotive aftermarket
About GPC Asia Pacific
GPC Asia Pacific is the largest industrial and automotive aftermarket parts and service supplier in the Asia Pacific region. The company is home to the Repco, NAPA, Sparesbox, AMX, STEDI, iMotion, McLeod Accessories, JTR, and Rare Spares brands. GPC Asia Pacific operates in various retail and trade sectors. It offers over 500,000 products both online and via more than 500 stores in Australia and New Zealand. More than 5,000 team members support these retail outlets. Backed by the world-leading US-based Genuine Parts Company (NYSE:GPC), GPC Asia Pacific distributes its products through 12 state-of-the-art distribution centres, ensuring quick supply of its products to customers throughout the Asia Pacific region. Visit gpcasiapac.com.
How to Apply
If you are passionate about sales and customer service and want to join a company that genuinely cares, please apply with your CV and a short cover note explaining why you are the right fit for this role. We look forward to hearing from you!
Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.comor create an account to set up email alerts as new job postings become available that meet your interest!
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
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About GPC At GPC, we grow together—our people, our business, and the world we keep moving. With award-winning learning programs, personalised career paths, and leadership development, we empower you to reach your full potential. Wherever you want to take your career, we’ll give you the tools, support, and opportunities to keep growing.
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